About
Curiosity connects everything we make.
Trees, Rivers & UFOs is an independent label run by artist Tone Verge and shaped through creative collaboration.
Clothing, art and objects, connected by curiosity.
WHAT WE ARE
It starts with things that exist in the real world.
People wear them, carry them, hang them on walls and take them somewhere else. That is where TRU begins.
PEOPLE
CLOTHING
ART
OBJECTS
WHAT IT MEANS
The name is not a list of subjects.
Trees are growth. Rivers are movement. UFOs are everything we have not quite worked out yet.
Most ideas start somewhere between those three things.
TREES
RIVERS
UFOS
STRANGE IDEAS
WHAT WE BELIEVE
We like the bit before something is finished.
The bad versions, wrong turns, corrections and accidents matter. An idea usually has to change several times before it knows what it wants to be.
FIRST SKETCH
DEVELOPMENT
FINAL ARTWORK
PHYSICAL PUPPET
WHAT WE MAKE
An idea does not have to end up in one particular place.
It might become something you wear, something you carry, something you live with, or something completely unnecessary that we made because we wanted to see what happened.
Explore our embroidered tees, embroidered sweatshirts, graphic tote bags and limited-edition art prints.
