Method

Curiosity shapes every decision.

Creative Contrasts

We like putting things together that probably shouldn’t work.

We look for the things that make us stop, collect references that may become useful, photograph moments before they disappear, and keep only what still feels interesting afterwards.

Natural and strange. Familiar and unexpected. Simple and slightly off.

Contrast creates the interesting bit.

LOOK

COLLECT

Four orange-cased external hard drives on a table beside a window.

CAPTURE

SELECT

Would We Want It?

Before making something, we ask a basic question: would we actually want this?

Not because it is fashionable. Not because it fills a gap in a collection. Because finding it would make us glad it existed.

We draw the idea into a form we can see, combine different references, change anything that feels too obvious, and refine the parts until they feel like one idea.

If the answer is no, we keep going.

DRAW

Partly traced rabbit character projected onto a rough studio wall.

COMBINE

Night-time window photographs above drawn studies of window grids on a studio wall.

CHANGE

Separate cardboard rabbit head, fish head and body pieces arranged on a workshop floor.

REFINE

Green two-headed animal character with rabbit ears and a yellow crest, painted on a wooden cutout.

Past the Trend

We want things to feel right for the moment we’re in, without belonging only to that moment.

We make an early prototype, compare versions side by side, adjust the details that are not quite right, and repeat until the result is better, stranger or simpler.

Something you notice now. Something you still want later.

PROTOTYPE

COMPARE

ADJUST

REPEAT

Then We Make It

Eventually, an idea has to become a real thing.

We produce the thing we actually wanted to make, check the small details, use it outside the studio, and release it into the world.

Then it belongs to whoever finds it next.

PRODUCE

CHECK

USE

RELEASE

Then We Start Again.

Making something usually creates another question.

Another reference. Another combination. Another thing we want to try.

That is why the Method is not really a straight line.

The Genesis explains where Trees, Rivers & UFOs began.

The Story follows the things, people and places that keep shaping it.

The Team explains who helps turn those ideas into something real.

This is the Method.

Stay curious.

The Team

The Story

The Genesis